Every autumn, the public relations world gathers for its biggest and most charged event of the year. This time, the stage is Washington, D.C., and the venue is the Washington Hilton, where PRSA ICON 2025 will unfold from October 28–30. The energy of the capital always infuses events with a certain urgency, but given how much communications itself is now wrapped in politics, data, culture wars, and AI-driven media, the choice of location feels especially fitting.