In the wake of Russia’s invasion of Ukraine, numerous multinational corporations, including major brands like Coca-Cola and Pepsi, publicly announced their decisions to halt operations in Russia. This stance was part of a broader wave of corporate social responsibility, as businesses sought to align themselves with international condemnation of the conflict. These pledges were significant, not only for their potential economic impact on Russia but also for their symbolic value in demonstrating solidarity with Ukraine and support for international law.